Bulgarian President Rumen Radev Visited SJTU and Gave Speech
CAO, Hongxing(caohongxing@bfsu.edu.cn)
Associate Professor, Department of Business Administration, International Business School, Beijing Foreign Studies University. Her research is mainly about International Marketing, Brand Internationalization, and Retailing innovation. She has published more than 20 papers, 6 books and been in charge of 10 projects including a current project named “Chinese Companies’ Marketing Strategy in Central and Eastern European Countries”.